Hungary Still in the Lead despite Declining TV Viewing Trends in Europe

Hungary Today 2024.04.17.

Hungarians still lead the European ranking for time spent watching TV, the National Media and Infocommunications Authority (NMHH) has revealed in a recent analysis. It showed that watching television remains a dominant daily leisure activity in Hungary, despite the declining popularity of television in most countries in Europe and around the world, reports Magyar Nemzet.

According to the NMHH, the world’s population watches 2 hours and 25 minutes of television per day. Europeans watch almost an hour more, 3 hours 22 minutes on average, while

since the turn of the millennium, Hungarians have consistently spent at least four hours in front of the television screen on an average day.

The authority says that data from Global Audience & Content Evolution (Glance), covering 71 countries and mapping TV viewing habits to 2022, shows that Hungarians still spend a lot of time in front of the TV, while elsewhere in the world it is not as popular.

The biggest drop was in North America, where TV viewing was still over four hours a day at the turn of the millennium, but after a peak of 4.5 hours in 2014, there was a steep decline, with TV viewing falling to less than three hours a day by 2022.

In the European ranking of time spent watching TV, Hungarians have always been at the top.

In 2022, Hungary came in fourth, ahead of only Bosnia and Herzegovina, Romania, and Serbia. The country is also ranked eighth in the world, ahead of the Dominican Republic in South America (5 hours 15 minutes), Saudi Arabia in the Middle East (5 hours 2 minutes), Cameroon in Africa (5 hours 12 minutes), and Uzbekistan in Asia (5 hours 3 minutes).

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In Europe, Hungarian TV viewers were the only ones who stayed tuned to their screens for information and entertainment, and they spent the same amount of time watching TV in 2022, as in 2021: 4 hours 51 minutes on average.

The analysis shows that drama and comedy series dominate the ratings in many countries around the world, but in Europe the situation is different, with the reality entertainment genre dominating.

In Belgium, Bulgaria, the Netherlands, Portugal, Romania, and Hungary, talent and reality shows have been the top performers.

Fact

Even though Hungary is at the top of the European ranking for time spent watching TV, the number of television subscriptions is steadily decreasing. However, the number of streaming subscriptions is on the rise. The choices are endless, with countless providers offering a huge range of films and series. In Hungary, Netflix is the number one, although in recent years it has been closely followed by Disney+, HBO Max, and Amazon Prime.

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Via Magyar Nemzet; Featured image via Pixabay