Streaming subscriptions are now leading the way in promoting films and series.Continue reading
While the number of television subscriptions is steadily decreasing, the number of streaming subscriptions is on the rise. The choices are endless, with countless providers offering a huge range of films and series. Világgazdaság compared the five largest streaming providers in Hungary (Netflix, HBO Max, Disney+, SkyShowtime, Amazon Prime). The comparison shows which platforms are the most popular among Hungarians, how much they cost, and what else is available.
Despite the growing number of competitors and a shrinking customer base, Netflix still maintains its market leadership with more than 220 million subscribers worldwide. In Hungary, Netflix is still the number one, although in recent years it has been closely followed by Disney+, HBO Max, and Amazon Prime. The recently launched SkyShowtime could also get a slice of the cake, especially as Netflix is by far the most expensive of the providers listed.
The price of a subscription to Netflix in 2024 is as follows:
Although Netflix’s free trial is no longer available, you can cancel or suspend your subscription at any time.
At the end of last year, Disney+ increased the monthly subscription fee to HUF 3,090 (EUR 8.20). The streaming platform offers viewers a choice of thousands of shows from Disney, Pixar, Marvel, Star Wars, and National Geographic.
One of the advantages of Amazon Prime Video is that for HUF 899 (EUR 2.40) a month, subscribers can enjoy a huge catalogue of films and series, as well as a number of original productions. Films and series can be watched on three devices at the same time, and there is a 30-day free trial period.
Not yet in Hungary, but in several countries, the Amazon Prime Video streaming service will include advertising from 2024, that can only be avoided for a surcharge, following the example of Disney+, Max, and Netflix,
writes Házi Mozi portal.
This means that subscribers will have to pay a surcharge for using their service without ads. The ads will be introduced in the U.S., UK, Germany, and Canada at the beginning of 2024, and then in France, Italy, Spain, Mexico, and Australia at the end of the year. As announced by the streaming provider, the monthly premium for the new ad-free option in the U.S. will be USD 2.99 per month.
SkyShowtime offers access to Paramount Plus, Sky and Showtime, NBC, CBS, and Comedy Central content as well as MTV shows for HUF 1990 (EUR 5.30) per month, the comparison by Világgazdaság continues. The service, launched in Hungary last year, also offers Hungarian content.
Photo: Facebook/SkyShowtime Magyarország
HBO Max can be watched on three devices simultaneously. For 2390 HUF (6.30 EUR) per month, subscribers can choose from the largest original catalog. In addition, all Warner Bros. films are available on the streaming platform just a few weeks after their theatrical release.
The comparison also reveals that Filmio, offering only Hungarian movies, is available for a monthly subscription of HUF 1190 (EUR 3.15), while FilmKlub, a strong provider of Hollywood blockbusters, offers more than 5,000 movies for HUF 1,500 (EUR 4) per month on Telekom TV GO.
Photo: Facebook/Filmio
Cinego, focusing on art films, costs HUF 1,790 (EUR 4.70) per month. RTL+ is available for HUF 1,990 (5.30 EUR) per month.
Netflix is clearly the most popular streaming platform in Hungary with one million subscribers, followed by HBO Max and Disney+ with half a million members each,
according to data from the National Media and Infocommunications Authority. Disney+ and Netflix are also particularly popular among people under 30.
The streaming comparison also showed that on an average week, all media were viewed by at least nearly one and a half times as many people on mobiles or tablets as on desktops or laptops, with the exception of those who subscribe to HBO Max.
Via Világgazdaság, hazi-mozi.hu; Featured image: Pixabay