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Wizz Air is set to double the membership of its “all you can fly” scheme, despite criticism from environmental groups who argue that the initiative promotes unnecessary air travel, writes The Telegraph. The airline’s Hungarian CEO, József Váradi, revealed plans to add another 15,000 memberships to the program, which sold out rapidly after its debut.
The low-cost airline’s chief executive intends to expand the program to an additional 15,000 members in the coming weeks, following an initial launch in August when the first batch of passes sold out in just two days. Doubling the number of participants eligible for the service is expected to spark criticism from environmental advocates, who previously condemned the scheme for encouraging unnecessary air travel.
Although eco-campaigners have condemned the scheme as excessive and “grotesque,” Váradi insists that it offers a valuable service to consumers while optimizing business operations by filling otherwise vacant seats.
“We are working on an ‘all you can fly’ 2.0 and we should have some news within weeks,” Mr. Váradi said. “We are creating a real gain for the consumer that also benefits our business. It is a win-win.”
The program, costing EUR 499, allows members to book unlimited flights for a flat EUR 9.99 per flight, with seat availability confirmed within three days of departure.
The airline argues that filling empty seats lowers the carbon impact per passenger, even as critics remain unconvinced of its environmental benefits. The scheme has been especially popular among digital nomads, flexible travelers, and those seeking affordable, last-minute flights.
Váradi defended the program, asserting that, compared to private jet travel, it minimizes environmental impact. He noted that
Wizz Air has Europe’s lowest carbon footprint among airlines.
The expanded service is planned to be announced once systems are ready to handle increased membership.
Via The Telegraph; Featured image via Pexels
