Wellness Holidays Very Popular among Hungarian Tourists

Sixty percent of Hungarians of working age have been able to travel at least once in the past two years, Aldi Utazás platform told MTI on Friday, based on a national representative survey commissioned by the company.

According to the survey, conducted by NRC Marketing Research and Consulting Ltd. at the end of 2024, tourists spend an average of HUF 105,000 (EUR 260) per person on domestic trips and HUF 250,000 (EUR 618) per person on trips abroad.

28 percent of those surveyed travel only domestically, 28 percent travel both domestically and abroad, while four percent have only been abroad.

The vast majority of domestic travelers stay up to four nights, and only eight percent choose to stay longer than a week in Hungary. However, 37 percent of those traveling abroad plan to stay longer than a week. Most people travel in the summer: 40 percent of domestic travelers travel only during this period, compared with 25 percent of those going abroad.

The top destinations for domestic visitors are Lake Balaton and the Mátra-Bükk mountainous region (northern Hungary), Italy, and Greece within Europe, and the Maldives outside the continent.

According to the survey, wellness and waterfront holidays are clearly the most popular destinations for domestic trips, while for trips abroad, waterfront holidays and city breaks are the most popular destinations. In Hungary, rural tourism and health holidays are also common.

Both domestically and internationally, traveling by car is the most popular means of travel. For trips abroad, air travel is the second most common choice, with one in ten respondents saying they travel abroad by air at least once a year. The survey also shows that face-to-face information and bookings are disappearing, with 91 percent of respondents now making their most frequent travel arrangements online, and travel agents making half of their bookings online.

Via MTI, Featured photo via Pixabay