Tokaj has been selected by the United Nations World Tourism Organization (UNWTO) as one of the world’s best highlighted settlements, the first time a Hungarian municipality has won such a prestigious tourism award, the Hungarian Tourism Agency announced.
The historical town, celebrating the 950th anniversary of its foundation, won the Best Tourism Villages of 2023 award in competition with 260 settlements from five continents. The prestigious international award is in recognition of the renovations carried out so far and is a driving force for further tourism developments on a historic scale, with the aim of making the eponymous village of the World Heritage wine region and Tokaji aszú wine one of the most popular destinations in Hungary.
Photo: Facebook/Tokaji Aszú Shop
FactThe UNWTO is the organization for the management and development of tourism worldwide. The Best Tourism Villages by the UNWTO initiative was launched by the organization to raise awareness of the role of tourism in rural development. Launched in 2021, the initiative recognizes rural destinations that, in addition to their outstanding tourism development, also emphasize the preservation and promotion of local values and products, and take care to maintain economic, social, and environmental sustainability.
Speaking at the award ceremony held in Samarkand, Uzbekistan, the Mayor of Tokaj, György Posta, said that the award was a recognition of the persistent work that had been carried out over the years.
The award can be used in all of Tokaj’s national and international advertising, helping to attract more tourists than ever before.
The jury, covering a wide range of disciplines, including product development, marketing, cultural and natural resource conservation, has included 54 towns from 29 countries around the world in its list of the best tourist destinations of 2023. The list, including Peruvian, Ethiopian, Iranian, Indonesian, Japanese, and other destinations, features Schladming in Austria, St. Anton am Arlberg in Austria, and Slunj in Croatia, among Hungary’s neighboring countries.
Via MTI, Featured image: Facebook/Tokaj Borvidék Fejlesztési Tanács