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Third of Hungarians Buy Their Christmas Presents during Black Friday Sales

Hungary Today 2023.10.31.

Half of Hungarians think that everyone buys products they do not need during the sales period, while only one in seven said that they are tempted by the extraordinary discounts of Black Friday, as reported by the survey of Reacty Digital and Shoptet. Three out of ten people postpone their purchases in the hope of Black Friday discounts, and around the same number of people take advantage of the promotions to buy Christmas gifts. 45% of Hungarian adults plan to shop during Black Friday this year, spending an average of HUF 43,000 (EUR 112).

The vast majority of Hungarians (93%) have heard of Black Friday, and last year three out of ten of them made a purchase during the campaign, reports Világgazdaság. Students (99%) and pensioners (96%) are the most aware of these promotions, with responses indicating that

up to one in two Hungarians could be shopping this year.

Péter Szeles, managing director of Reacty Digital, pointed out that based on the experience of the past few years, the proportion of real shoppers will not be as high.

One sixth of those planning to buy gifts only have a vague idea of what they want to purchase on Black Friday. Photo via Pexels

Based on the results of the representative research,

the most planned purchases for Black Friday this year are clothing (35%), followed by household and chemical goods (30%) and small and large household appliances (26%).

The three most popular categories have remained unchanged from last year, with only the second and third places changing places.

Most of those planning to shop during Black Friday (15%) plan to spend between HUF 20,000 (EUR 52) and 30,000 (EUR 78), spending an average of HUF 43,000 (EUR 112), a slight increase compared to last year. Men are planning to spend slightly more, up to HUF 50,000 (EUR 131) on average, due to the fact that more men than women are planning to spend more than HUF 100,000 (EUR 261).

Two-fifths of those familiar with Black Friday would appreciate having a longer period to choose from a selection of discounted products. A good third are waiting to see what promotions are announced for this period, but only a quarter plan what they will buy up to weeks in advance.

Three out of ten postpone their mid-year purchases until Black Friday to get cheaper products.

Price control is a key issue. One in two people check prices on price comparison sites or try to check previous prices of the product. Many people shop for Christmas presents at this time of year: nearly a third are aware of Black Friday, and the same number are thinking of taking advantage of the sales to buy at least some presents.


The day following Thanksgiving—commonly referred to as Black Friday—has become one of the busiest shopping days of the year in the world. Chain stores traditionally offer limited money-saving specials on a wide variety of goods in an effort to lure shoppers into stores while offering similar deals online. An accurate explanation of the term dates back to the early 1960s, when police officers in Philadelphia began using the phrase “Black Friday” to describe the chaos that resulted when large numbers of suburban tourists came into the city to begin their holiday shopping, and in some years, attend Saturday’s annual Army-Navy football game. The huge crowds created a headache for the police, who worked longer shifts than usual as they dealt with traffic jams, accidents, shoplifting, and other issues.

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Via Világgazdaság, Featured image via Pexels

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