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A free poster exhibition has opened at the Buda Castle Garden Bazaar. The open-air exhibition on the ramp leading to the Gloriett fountain evokes the summers of the 20th century.
“The first Hungarian poster was made in 1885, and afterwards, Art Nouveau posters spread throughout the streets of Budapest around the turn of the century,” said art historian Anikó Katona, curator of the exhibition, at a press event on Thursday.
László Deme, Head of Communications at Budapest Castle Headquarters, and art historian Anikó Katona, curator of the exhibition, at the press event. Photo: MTI / Róbert Hegedüs
The exhibition, entitled “Summer in the City. Experiences from the Advertising Column” features twenty posters from the turn of the 19th and 20th centuries to the 1940s. Many of the originals of the reproductions on display on the ramp can now be seen at the Hungarian National Gallery in the exhibition “The Art of Life,” which presents Hungarian Art Nouveau poster art and object culture from 1895 to 1914.
The joint exhibition of the Budapest Castle Headquarters and the Hungarian National Gallery reveals that summer leisure activities have only changed slightly since the beginning of the 20th century: the posters advertise evening beer gardens, cinemas, beaches and hot air ballooning, showcasing the urban vibrancy of a period marked by the Art Nouveau and Art Deco styles.
The exhibition features works by such outstanding artists as Géza Faragó, Mihály Biró, Dezső Bér, Lajos Márk, György Konecsni, Tibor Réz-Diamant, and Aladár Richter Jr. Anikó Katona told the press that Mihály Biró’s poster Gyerünk az Edison mozgóba (Shall We Go to Edison’s Cinema) presents a new aspect of life in the capital: the cinema, which was a major entertainment venue in the early 20th century for the high society.
Ernő Markó’s 1909 work Törley Talisman sec, a “transcription” of a French wine poster, promoted the culture of champagne drinking, while two posters promoting cycling also showed that cycling was an example of women’s equality.
One of the posters shows the tethered airship that was one of the sensations of the 1896 Millennium Exhibition, which took more than seven hundred people afloat in Captain Godard’s airship from the end of Andrássy Avenue. Several posters can now be admired promoting Budapest as a tourist destination and spa town, while others attracted those seeking relaxation to Lake Balaton,”
said the curator.
Photo: MTI/Hegedüs Róbert
The posters are displayed in ten illuminated lightboxes, which also add to the atmosphere of the Neo-Renaissance garden of the Buda Castle Garden Bazaar during evening strolls. The accompanying descriptions are also available in English, and visitors can explore the exhibition until the end of October.
Via MTI; Featured photo: MTI/Hegedüs Róbert