Series Production of the Cupra Terramar Starts at Audi’s Győr Plant

MTI-Hungary Today 2024.09.23.

Series production of the Terramar model of the Spanish Cupra brand started at Audi Hungaria’s Győr plant (northwestern Hungary) on Friday.

Michael Breme, Chairman of the Board of Audi Hungaria, said that the Győr plant is now the first to produce a “sister brand” vehicle. The production of the new model will contribute to the high capacity utilization of the plant over the next five years, he added.

According to Zoltán Les, Member of the Board of Management of Audi Hungaria responsible for vehicle production,

the Terramar will be built on the same production platform as the Audi Q3.

István Joó, CEO of the National Investment Promotion Agency (HIPA), stressed that the Hungarian automotive industry directly employs 150,000 people and over 700 companies operate in the sector. The strength and innovative capacity of the sector is demonstrated by the fact that around 90 percent of its products are exported.

As of 2018, Hungary is among the top 20 exporting countries, accounting for 90 percent of world car exports.

Thanks to recent developments and investments to be completed in the near future, the number of cars produced in Hungary could double in a few years, to over a million a year, he added.

He also stressed that the production of the Cupra Terramar in Hungary is a recognition for the company and shows that it is worth investing in Hungary.

Audi Hungaria had earlier announced that it had been working for more than two years on integrating the Terramar into its production system, with the biggest transformation taking place in the body shop. The market launch of the Terramar will be 3,700 units, after which around 300 units will be produced daily.

The Győr plant plans to produce 770 vehicles per day, 60 percent of which will be Audi Q3 and 40 percent Cupra Terramar.

The Terramar will be available with five different powertrains in three different technologies: petrol, mild hybrid and the new generation plug-in hybrid. Both the petrol and mild hybrid engines are produced in Győr. Deliveries of the model will start in the last quarter of this year.

Fact

Cupra, the Spanish car brand, was founded in 2010 and became an independent brand in 2018. The company has delivered more than 650,000 cars since 2018. The Terramar is a sporty SUV, the weakest version has 150 horsepower, the most powerful 272 horsepower. The price of the vehicle is not yet known, however, the Terramar is the Spanish sister model to the new Volkswagen Tiguan that debuted last year, therefore some conclusions can be drawn. The basic model of the Tiguan starts at HUF 15 million (EUR 38,200), while the plug-in hybrid is around HUF 17.5-20.7 million (EUR 44,559-52,707). The German base price for the Terramar, including 19 percent local tax, is EUR 43,020. For comparison, the 130 horsepower Tiguan costs EUR 37,150 in Germany, while the 150 horsepower version starts at EUR 41,655.

Audi Hungaria is a member of the Audi Group and the central engine supplier to the Audi and Volkswagen Group. In 2023, it produced 1,660,425 engines and 171,775 vehicles. It employs over 12,000 people in Győr and nearly 50,000 including service providers and suppliers.

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Via MTI; Featured image via LinkedIn/