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Porsche Hungaria further Strengthens its Presence in the Country

MTI-Hungary Today 2023.12.08.

The recently appointed managing director of Porsche Hungaria expects an increase in sales of its brands next year. According to him, this will further strengthen the company’s share of the Hungarian new car market, exceeding 20 percent.

At a press conference in Budapest on Thursday, managing director Tamás Wachtler said that the supply chain disruptions in the sector in recent years are beginning to be resolved, which is why many orders are now being received and more cars are being delivered to customers. He also has high hopes for the model range: Porsche Hungaria will launch 23 new and refreshed models in 2024.

Porsche Hungaria’s brands have had an outstanding year in 2023, with 27,661 vehicles delivered in the first 11 months, 12.9 percent more than in the same period last year. Of the vehicles sold, 977 were electrically powered, a segment that grew by 40.8 percent.

The managing director is less optimistic about the Hungarian new car market.

While the European market is already growing this year, there is still a slight decline in Hungary, with around 130,000 new cars expected to be sold this year,

he said, and he expects this to repeat next year.

He pointed out that the Hungarian market, like the European one, is already turning into a supply market, but that there are still a number of factors that are pushing it down, such as the high interest rate environment.

Among the market trends for next year, Tamás Wachtler expects a significant upturn in sales of electric vehicles as a result of the new subsidy scheme. He believes that 5 percent of cars sold in the domestic market in 2023 will be electric, with Porsche Hungaria brands accounting for 17 percent of electric car sales.

In the medium term, Wachtler expects their brands to take a leading position in the electric vehicle market, as electric models will increasingly dominate their model range.

He pointed out that the market for alternative propulsion vehicles is seeing a growing number of players, but all brands stand to benefit from a surge in customer interest. Competing with the majority of Asian manufacturers is not only about quality, but also about technology-related services, he added.


Porsche Hungaria is the Hungarian importer of the German Volkswagen Group’s brands (Audi, SEAT, CUPRA, Skoda, Volkswagen, Volkswagen commercial vehicles, MOON electric car charging systems), and its used car distribution business Das WeltAuto. A group of companies has been built up over the past 30 years to support the car trade, including the Porsche Finance Group, Porsche Property Management, Europcar car rental, and a logistics center for parts supply.

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The production value of the automotive sector hit a record high in Hungary last year.Continue reading

Via MTI, Featured image: Pixabay

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