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Fashion week is currently underway and Hungarian fashion brand Nanushka presented its latest collection in Paris. To commemorate the Russian-Ukrainian war, a string quartet played the Ukrainian national anthem during the show. The brand also stopped delivery to customers in Russia, Vogue Business reports.
This article was originally published on our sister-site, Ungarn Heute.
We had to continue with fashion week because we need our business to thrive, but we wanted to be sympathetic and use the presentation as a platform to create awareness,”
said CEO, Péter Baldaszti.
The brand immediately responded to the Ukrainian crisis and then focused on providing accommodation for refugees coming to Hungary. Nanushka reserved hotel rooms, hostels, apartments, and houses and relied on its network of vendors to find short-term accommodations. They are also donating food, clothing, and transportation from the border to Budapest, and hiring translators to help authorities communicate with refugees.
The brand’s sales team, currently in Paris following the Fall/Winter 2022 presentation, will not sign any new contracts with Russian wholesale partners, and outstanding orders will not be fulfilled. As Vogue Business reports, the brand has also stopped deliveries to customers in Russia.
“We have respect for the Russian people and our partners. We know this is not their decision, but it is impossible to do business with Russia based on our moral values,” explains Baldaszti. “This is a significant financial decision for Nanushka, and we are hoping for a quick solution so we can rebuild those relationships.” The brand is in the process of communicating this decision to its partners.
Source: Vogue Business
