To celebrate the 120th anniversary of the American motorcycle manufacturer Harley-Davidson, a four-day festival will be held in Budapest at Puskás Arena Park, from June 22-25.
The four-day event will feature 50 bands and hundreds of events on six stages. Kolja Rebstock, Vice President of Harley-Davidson EMEA (Europe, Middle East and Africa), said at a press conference in Budapest on Monday that the event is expected to attract around 100,000 guests, which is a great opportunity for tourism in Budapest.
Every five years, Harley Davidson celebrates its anniversary in spectacular settings, but the Budapest festival will be the biggest of them all,
he added.
Martin Hermansky, Managing Director of Harley-Davidson EMEA, recalled that the American company had a commercial presence in Hungary as early as 1928. As he said, Hungary is not the most important market in Central and Eastern Europe, but sales are growing.
Tom Ager, the region’s marketing director, said the music line-up will include Australian band Wolfmother and British band Darkness, as well as Deep Purple legendary guitarist Glenn Hughes, who will perform classic songs from his former band. On the second day, the six live music stages will feature female-only acts, with Hungarian bands Anna and the Barbies. On June 24, well-known Hungarian rock bands Pokolgép and Edda Művek will also perform.
Balázs Szalay, head of the Sports Marketing Agency, said that the organizers are preparing spectacular motorbike and stunt demonstrations. The festival will also feature a family park, an adrenaline park, and an open-air cinema, where films featuring Harley-Davidson motorcycles from the past 120 years will be shown.
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