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The Chery car brand will be launched in Hungary, as Chery Automobile of China has signed an agreement with Grand Automotive for management representation tasks, the Hungarian company announced.
Sales are expected to start in late summer or early autumn with two SUV models, to be available in conventional petrol engine and rechargeable hybrid (PHEV) versions. These will be followed shortly by two more plug-in hybrid models.
In response to a question from MTI, the importer said that
they have started to build up the dealership network and are planning to expand their coverage nationwide.
Chery Automobile is China’s fourth-largest car manufacturer and a major passenger car exporter with a multi-brand presence in over 110 countries and regions. It is growing dynamically, with more than 10 manufacturing sites and plans to establish additional factories, particularly in Europe and Southeast Asia, reads the statement.
In 2024, the group sold 2.68 million vehicles worldwide, an increase of 38.4 percent compared to the previous year. Of this, the Chery brand alone accounted for 1.36 million units.
Chery eQ7. Photo: Wikipedia
Grand Automotive started operations in Hungary in 2019, as a member of the Israeli Taavura Group, and currently has four European centers. Grand Automotive Central Europe, based in Budapest, and Grand Automotive East are together responsible for the import activities of five car brands in 13 countries. Grand Automotive Central Europe’s dealership partners sold 5,850 new cars, mainly from the Nissan brand, last year. Based on publicly available company data, the firm’s net sales in 2023, were €230.5 million, up from €110 million in 2022. Profit after tax was €3.2 million in 2023, up from €2.9 million a year earlier.
Via MTI, Featured image: Wikipedia