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Ferencváros’ Draw against English Premier League Team Televised Worldwide

Hungary Today 2024.07.16.
Fradi players during training.

It is no exaggeration: the whole world was watching Ferencváros’ (Fradi, FTC) match against West Ham United yesterday. At least 50 television channels broadcasted Fradi’s pre-season clash, Világgazdaság reports based on Üllői 129.

The fan site pointed out that the match was not shown in the two teams’ home countries, Hungary and Great Britain.

The total population of the 56 countries and territories that televised the football match was 2.5 billion, or 30% of the world’s population, meaning millions of people were able to tune in to watch the exciting game.

In Europe, those interested could watch the match in the Balkans and Scandinavia, as well as in the U.S., Canada and several South American countries. It was also televised in Africa, from Tanzania to Zambia, and in Asia – from Armenia and Singapore to Malaysia and Israel, and Brunei – and Oceania.

As for companies:

  • In the Balkans Sportklub,
  • ESPN/Disney in the Americas,
  • DAZN in Japan and Canada,
  • in Africa, the Chinese StarTimes, and
  • in the Arab countries Bein was the broadcasting channel.

The match started at 4 p.m. in Kitzbühel, Austria.

Ferencváros took a two-goal lead into the break through Owusu Kwabena and Aleksandar Pesic against the 2023–24 UEFA Europa Conference League winners from England, who first scored a goal from a free kick in the second half and then equalized in the last minute. It was FTC’s final preparation match before next week’s qualifying round of the UEFA Champions League, where they will face the winner of the first qualifying round tie between The New Saints FC of Wales and FK Dečić of Montenegro at the Groupama Arena (home of FTC) in Budapest.

The Hungarian club has been doing well with its contracts lately: a three-year cooperation agreement has been signed between Borsodi Brewery and Sportfive Hungary, the official marketing agency of FTC. The agreement is a pioneering one in Europe, as the Groupama Arena is the first stadium to have Coors as its official beer.

In addition, Fradi’s online campaign is soaring as the project, involving hundreds of celebrities, has already reached around four million followers with news of the new jersey sponsor. According to Világgazdaság, FTC sold almost 1,300 jerseys worth more than HUF 30 million (EUR 76,596) in three days, 16% of last year’s volume.

The green and white football club is optimistic about the future, as they could earn hundreds of millions of forints from the sale of the jerseys over the next year.

Barnabás Varga back in Training after Being Seriously Injured during UEFA Euro
Barnabás Varga back in Training after Being Seriously Injured during UEFA Euro

The Hungarian striker will spend his days cycling and doing other light exercises in the gym.Continue reading

Via Világgazdaság, M4sport; Featured image via Facebook/Ferencvárosi Torna Club


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