Coca-Cola Company shot their new global Christmas commercial in Hungary, at Korda Studio in Etyek. In addition to the Hungarian setting, the ad has another Hungarian connections: the creative and production process, from concept to production to post-production, was led by Hungarian advertising expert Tom Hidvégi, Coca-Cola’s head of creative strategy in Latin America, and Hungary’s Lions Production acted as production company.
This article was originally posted on our sister-site, Ungarn Heute.
The new film focuses on the kindness and joy of people. The film centers on a young boy, who through his imagination and efforts, eventually brings the apartment community where he lives together for a communal dinner.
This is our first Christmas campaign under the new brand philosophy ‘Open to Miracles.’ Coca-Cola has always believed in the magic of Christmas, and this year’s campaign celebrates the true wonder of human relationships,”
said Manolo Arroyo, Global Marketing Director.
The new 2.5-minute commercial can be seen in more than 90 countries worldwide. In Hungary, it will be available from November 15. However, it can already be viewed on YouTube below:
https://youtu.be/aRPZdyPQdvI
Featured image: screen capture from the Christmas commercial
