Wine Regions Of Tokaj And Sopron To Be In Focus Of Hungary’s New Tourism Strategy
Tamás Székely 2016.07.07.
Besides Budapest and lake Balaton, Tokaj and Sopron are to be treated as priority areas in the Hungarian government’s tourism development strategy, daily Magyar Idők reported.
The Hungarian Tourism Agency told the paper that the development of hotels and tourist attractions would be based on a unified strategy in order to boost the country’s attractiveness and the competitiveness of players in the sector. The goal at a later stage is to reduce taxes on the sector as well as provide targeted subsidies for tourism development, the agency told the paper. The government is considering eliminating the tax on corporate entertainment, a goal that supports businesses in the tourism sector, the agency told the paper. Since 2012, spending on corporate entertainment has been taxed at rate of 51% in Hungary, sharply reducing the number of business events at catering establishments, the paper noted.
Home of the legendary Aszú white wines, Tokaj wine region is located in north-eastern Hungary. Named after the town of Tokaj, the region’s former commercial centre, it is a relatively small wine region of around 5,500 hectares of vineyards which includes 27 towns and villages. Tokaj has great history, the region was declared one of the first appellations in the world in 1737. Over the last twenty-five years the region went through a great development period as its winemaking culture and traditions were honoured as UNESCO World Heritage site in 2002.
The historic town of Sopron, located 60 km from Vienna and 220 km from Budapest, creates a bridge between Hungary and Austria, opening a gate for Western guests visiting Hungary. The rich cultural heritage and historic atmosphere, the curative and refreshing air of the natural environment, the hiking routes of the wooded hillsides and the proximity of Lake Fertő all make Sopron one of the most beautiful and most pleasant holiday resorts of Hungary. Known for the legendary Kékfrankos (Blue Frankish) wine, the Sopron region is also popular among wine-lovers.