As we have previously reported, British celebrity chef and restaurant chain owner Jamie Oliver was in Budapest yesterday, to speak about his restaurant plans and introduce the new, spring menu of Jamie’s Italian.
“Well, then, let’s take the selfies first,” started Jamie Oliver, who only spent a day in Budapest and hosted a press conference at Jamie’s Italian at the Buda Castle. This was the first time the father of five visited the Hungarian capital and it took two years for Zsidai Group, owner of the two Budapest restaurants Jamie’s Italian and the recently opened Pizzeria, to organize the visit. It shows really well how popular the “Naked Chef” is that it took about twenty minutes for everyone to take a picture with him. The star chef said he loves Budapest: “It is amazing, brilliant here”; he added that he would like to come back with his family and he will “recommend everyone to come here.”
The main purpose of his visit was to promote his two Budapest restaurants, and he introduced some of the new items on the spring menu as well. He said a few sentences about each dish and why they are important to him. Oliver said the idea for the second restaurant was more the Zsidai Group’s than his own. He added that many people want to open a restaurant labelled with his name, which is always preceded by long negotiations and investigations, as there are some criteria they have to meet to use his name, such as ethical livestock farming, and chemical-free, bio-based materials if possible. The star chef added
who knows what’s coming next. In London, my Barbecoa restaurant is very popular as well,
suggesting that he may open another restaurant in Budapest in the near future.
So far, Jamie Oliver has two franchise restaurants in Budapest. The first one opened in the Castle District in 2016. Last year, he expanded his restaurant empire in the Hungarian capital, opening the first location of his international pizza chain in Continental Europe, in Gozsdu court.
He also said he is pleased that many people follow him on social media, watch tv cooking programs, and read gastronomy blogs because of his work. He also talked about the Hungarian couple who watch over his children. They moved in with the family after the third child was born, and since then, the chef claims, they have become part of the Oliver family.
featured photo: Iain Lindsay, UK Ambassador to Hungary (left), Jamie Oliver (center), Roy Zoltán Zsidai, managing director of Zsidai Group (right) via turizmus.com