Label of Hungarian Craft Gin Wins Prestigious Product Design Award
Fanni Kaszás 2019.08.16.
In the world of product design, the Red Dot Award is among the world’s largest and leading product design awards. The first Hungarian craft gin, Opera Gin Budapest (debuted in 2019) won the Award in the Brand and Communication category with its label and packaging designed by Graphasel Design Studio. By winning an award this year, the Hungarian design company has been awarded the Red Dot for two consecutive years, as last year they won for their design work with Dubicz Winery.
Opera Gin Budapest is a type of London Dry craft gin produced by the First Hungarian Gin Manufacture, which was introduced to the public only half a year ago. Part of its success is due to its unique appearance, a credit to Graphasel Design Studio, which won the prestigious Red Dot Award in 2019. The label’s main motifs come from three sources and often have secondary meanings beyond direct ones. Opera Gin was named after the Hungarian State Opera, a Neo-Renaissance style building, one of the jewels of Budapest on Andrássy Avenue. Firstly, the origin of the brand is represented by details of the Opera House on the label, such as the world-famous Sphinx statue and other decorative elements of the facade- the gargoyle and the balustrade.
Motifs of the Opera House are complemented with symbols from the Millennium Underground Railway of Budapest, which is the oldest underground railway on the European continent, and the Zsolnay tiles, plus the elegantly designed station names became one of the emblems of Budapest. Thirdly, the brand’s most important “tool,” the distillery, that appears on the label as a kind of “soul-warming machine.” At the same time, the pipes of the distillery can be interpreted as the organs of the Opera House, depending on the point of view.
photo: Opera Gin Facebook
Graphasel art director László Ördögh, and its chief designer Péter Szőke have brought together Neo-Baroque, Art Nouveau, Classical, and Steampunk styles in a wonderfully unique way. Last year, Graphasel was also honored with the Red Dot Award, for the packaging and labeling design produced for the Dubicz Winery.
Dubucz Winery’s Award-winning label by Graphasel
The Red Dot Award has a history spanning sixty-five years and is considered one of the most prestigious design awards in the world, which companies like Apple and Ferrari have applied for. Out of 8,697 applicants this year, the international jury consisting of 24 members selected the best out of seventeen categories.