Weekly newsletter

Knorr Renames Its ‘Gypsy Sauce’ to ‘Hungarian-Style Pepper Sauce’

Fanni Kaszás 2020.08.17.

Unilever, the owner of the German food manufacturer Knorr, announced on 16 August that it will rename one of its most popular products, the ‘Zigeuner Sauce’ or ‘Gypsy Sauce’, to ‘Hungarian-style paprika sauce’ because of alleged racist overtones.  

The company is changing the name of the sauce on the grounds that the current name of the product has given rise to negative interpretations. The decision was also welcomed by the Central Council of German Roma and Sinti people, as various minority organizations have repeatedly requested that the name of the sauce be changed.

The sauce, most often served with meats is made with tomato puree, Hungarian peppers, bell peppers, and onions, and popular in Germany and Austria. The spicy sauce has already been called ‘Paprikaschnitzel’  for some time because of its discriminatory overtone, and Knorr has now officially renamed it to ‘Hungarian-style pepper sauce.’

At the same time, the president of the Roma minority organization said he is much more concerned about growing racism than the name of the ‘Gypsy sauce’ or even the ‘cigánypecsenye’ (gypsy roast). As an example, he mentioned that gypsy rhymes are still chanted at football matches.

featured photo by MTI/AP/DPA