During the summer, the German Embassy in Budapest and the German-Hungarian Chamber of Commerce and Industry ran a poster campaign called “Danke Ungarn” in commemoration of the events leading up to the opening of the border 25 years ago and in gratitude of Hungary’s actions at the time. Now a new campaign has been launched in Germany; through continuing the summer campaign.
As Hungary is highlighting the common history of the two countries and their excellent economic and political relations, 1400 billboards are being erected in nine German cities, CEO of Hungarian Tourism Ltd. Péter Faragó explained at the Budapest press conference held to announce the launch of the campaign. At the event, Minister for National Economy Mihály Varga thanked Commerzbank, Bosch, Audi, Knorr-Bremse, Daimler and Deutsche Telekom for their assistance in enabling Hungary to reciprocate the gesture.
The Minister of National Economy called the opening of Hungary’s western border in 1989 a turning point in the lives of Europe, Germany and Hungary. Trust between the two countries survived the years of oppression, and today Germany is Hungary’s number one, key strategic partner, he stressed. On the subject of excellent relations, Mr. Varga drew attention to a recent survey according to which over three quarters of German enterprises would happily invest their capital in Hungary again.
Péter Faragó recalled that prior to 1989 guests from both parts of Germany spent millions of guest nights in Hungary; this was where German families separated by the Berlin Wall could meet. Today, the majority of tourists who visit Hungary once again come from Germany, with German tourists spending over two million guest nights-a-year in Hungarian commercial accommodation, he added. German tourists spend some 570 million euros in Hungary every year.
via kormany.hu photo: Géza Dede (kormany.hu)