British celebrity chef, restauranteur and media personality Jamie Oliver is opening Jamie’s Italian, a new franchise restaurant, in Budapest today in the former premises of the Hadik restaurant in the Castle District.
The latest addition to the Budapest gastro scene means that Hungary has the third European country after Turkey and Russia in which the 41-year-old television favourite will open up his chain of Italian eateries, which will be introduced to the Hungarian market by local restauranteur Zoltán Roy Zsidai, owner of the Budapest haunts Spíler and ÉS.
On the restaurant’s website, Jamie says enthusiastically: “Opening a restaurant in Budapest is hugely exciting. Our first site is right in the heart of the Castle District, which has got to be one of the most beautiful places to be opening a restaurant. We’re working with a fantastic local partner, and we’re already on the hunt for brilliant suppliers and producers. I can’t wait to get the doors open! ” His joy is shared by well-regarded Hungarian gastro expert Mr. Zsidai, who has said that “the chemistry has been there between the two groups from the very beginning – it was just like meeting by big brother from London”. “We stand for the same values, strive for the best, the maximum, and make no compromises”, the-year-old, US-born fine dining afficionado explained.
The Jamie’s Italian chain of restaurant, established by Jamie Oliver in cooperation with his Italian mentor Gennaro Contaldo to popularise casual Italian cuisine prepared from quality ingredients at affordable prices, has won the hearts of millions around the world, with over 60 restaurants operating globally at present. Jamie’s Italian Budapest welcomes its guests from Friday noon at Szentháromság utca 9-11 in Buda’s District I.
In a recent interview with index.hu, a leading Hungarian news website, the restauranteur revealed his passion for Hungarian cuisine and love of working together with “hard-working, intelligent” Hungarian colleagues. In the interview, he also praised Hungary’s “crisp tax” on the unhealthy snacks, arguing that the government has to make it easier for kids to access healthier foods and make it a bit more difficult to access “shit”. Hungary has at least recognised the problem and the good example will inevitably attract followers, he says. He also highlighted Hungary’s “very special” position of having an abundance of natural, GMO-free, unpolluted land area.
Before you pay a visit, don’t miss Jamie’s recipe of Hungarian goulash, flaked fish and rice:
via szeretlekmagyarorszag.hu and jamieoliver.com