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Huge Brands and Dutch Embassy Join Campaign for Acceptance of Rainbow Families

Ábrahám Vass 2021.02.19.

On Thursday, more than forty brands joined the “family is family” campaign of Hungary’s rainbow family community. The mission, launched last November, aims to start conversations and express that the most important thing for a child is to grow up surrounded by love, even if the parents happen to be of the same sex.

Besides huge global brands such as IKEA, Levi’s, and HBO, several Hungarian-established companies, including Sziget, Fruccola, Netpincér, and Nosalty also sided with the initiative. The Embassy of the Netherlands in Hungary is also among the supporters.

The “Family is family” (“A család az család” in Hungarian) mission was kick-started last November, with its timing not being independent from increasing anti-LGBTQ comments and events in Hungarian politics, rekindled after the publication of a fairytale book dealing with minorities, including gender ones as well. And from an amendment to the Constitution, voted in by the ruling parties, that states that “the mother is a woman, the father is a man.” It soon gained huge popularity, more than was expected, one of the initiators revealed.

In the framework of the initiative, rainbow parents and experts answer offensive but frequent internet comments wanting to start a conversation about families in society and at the same time to dispel the most common misunderstandings about rainbow families.

“We believe that the most important thing for a child is to grow up surrounded by love. That the definition of family is more colorful than we would sometimes think. That family is family, even if the parents happen to be of the same sex,” their mission states.

One of the initiators, Háttér Társaság (Background Society) emphasized at the time that there are hundreds of such families in Hungary.

While some of the participant companies shared some thoughts or the movement’s logo (three figures -two parents and a child in rainbow colors) on social media, others are launching dedicated products for the cause.

featured image: “Family is family” via acsaladazcsalad.hu