According to latest figures released by the US information measurement company Nielsen, the Hungarian population spent an average of five hours watching television a day in the last three months of 2014. Nielsen also observed a slight decrease in children’s television audiences.
The survey reveals that a larger share of viewers chose general entertainment channels in the measured period compared to the identical period of last year.
Children between the ages of 4 and 17 spend an average of 3 hours and 29 minutes a day watching television; in the case of adults between the ages of 18 and 49, this figure is 4 hours 11 minutes. Unsurprisingly and in accordance with global trends, the 50+ age group spends the most time watching television, an average of 6.5 hours per day, which represents a six per cent increase compared to the previous year.
Remarkably, the trend of domestic broadcasters losing viewers has somewhat slowed down; the combined audience share of commercial stations was 29.1 per cent among the entire population, 0.3 per cent higher than in 2013. Public media’s 15.4 per cent market share is almost identical to the figure for the previous year.
The Nielsen survey also reveals the share of time-shifted viewing among audiences, which is currently negligible – the entire population spends 1.1 per cent or 3.4 minutes of their daily time watching television in time-shifted mode. At 1.5 per cent, the figure is somewhat higher among the younger generation but only 0.8 per cent among viewers above the age of fifty.